[Press Feature] Green destination: Bel Ombre becomes a living laboratory for sustainable tourism

Located in the southwest of Mauritius, Bel Ombre represents a model of sustainable tourism and has been recognised in the prestigious “Green Destinations Top 100 Stories”, which highlights 100 destinations worldwide that are implementing innovative, sustainable, and responsible tourism practices.

Launched under the signature “Bel Ombre. Lamer. Later. Lavi.” (Sea. Land. Life.), the territorial brand reflects ER Group’s ambition to position Bel Ombre as a reference in Sustainable Tropical Art de Vivre. Across the territory, this vision takes shape through a range of initiatives, from short supply chains and responsible waste management to biodiversity preservation and circular economy practices. Together, these actions align with the Group’s sustainable development strategy and reinforce Bel Ombre’s position as a leading green destination.

Beyond these local initiatives, the approach is also gaining broader strategic recognition. The article published in Business Magazine highlights how Bel Ombre is increasingly viewed within the wider national reflection on tourism governance, sustainable destination management and international certification frameworks. The region’s experience could serve as a replicable model for other territories in Mauritius, while contributing to the country’s ambition to obtain Green Destination certification by 2030.

As part of this perspective, Philippe Espitalier-Noël, CEO of ER Group, reiterates the Group’s commitment to the long-term development of the region, noting that “the group remains committed and optimistic about ensuring that the village of Bel Ombre continues to shine internationally in the most meaningful way.”

The article also underlines the role that collaboration between public and private stakeholders can play in accelerating the transition toward a more responsible tourism model.

Read the full article to discover how Bel Ombre is emerging as a living laboratory for sustainable tourism in Mauritius here.