ER Group launches its new strategic plan through 2029 to strengthen its leadership and accelerate regional expansion

ER Group, a leading Mauritian diversified group, has unveiled a new three-year strategic plan through 2029, centred on accelerating its expansion across East Africa and the Indian Ocean while strengthening its leadership at home. The plan was presented in Moka, Mauritius, before more than 450 senior managers and executives of the Group.

Building on the previous three-year plan

ER Group’s new three-year plan builds directly from its ten-year strategic plan, unveiled earlier this year. The previous three-year plan delivered several significant milestones, including the creation of ER Group through the merger of Mauritian business flagships ENL and Rogers, the opening of the 130,000 sqm Moka Sports Centre and the sought-after Telfair business neighbourhood, now serving the local community, the distribution of XPeng electric vehicles by Axess, and the opening of La Réserve Golf Links, ranked among the world’s top 30 golf courses within three years of opening.

The Group also launched its Sustainable Finance Framework, established a MUR 1 billion (approximately USD 22 million) Africa expansion vehicle to support its regional ambitions, consolidated Beachcomber Group as a subsidiary, and, alongside a joint venture partner, was granted in-principle approval by the Bank of Mauritius to establish a bank.

The Group’s ambition

The plan is set around four priorities for the next three years: strengthened profitability, driven by the leadership across each business segment; a strong stewardship as a national player committed to sustainable and inclusive development; disciplined regional growth, in the Indian Ocean and East Africa in particular; and increased shareholder value creation.

Gilbert Espitalier-Noël explained:

Regional expansion rooted in Mauritius

The regional expansion is central to the plan, with its weight in the Group’s future set to accelerate in the years ahead.

Already present in 17 territories through subsidiaries such as Beachcomber, Ecoasis, ER Aviation, Rogers Capital and Velogic, as well as stakes in groups such as Eclosia and Swan, ER Group intends to establish itself as a recognised regional player through disciplined expansion.

This next phase concentrates on the sectors where the Group has proven expertise: Logistics, Technology & Energy, Hospitality and Travel, and Finance. Geographically, priority is given to East Africa and the Indian Ocean. The Group has already established a presence in Nairobi, a foothold for accelerating its development on the African continent, with the ambition of growing the share of revenue generated outside Mauritius to 28% by 2029.

Mauritius remains the heart of the organisation, which continues to invest significantly on the island, both economically and in sustainability.

People and social impact at the heart of the plan

Beyond the numbers, this plan places the Group’s team members and its contribution to Mauritian society at the centre of its strategy.
 

Gilbert Espitalier-Noël said:

The plan includes measurable sustainability commitments, carried by teams across the Group and supported notably by the ER Foundation and the Sustainable Finance Framework, including increasing:

• The proportion of women in leadership is to be 40% by 2031
• The share of electric passenger vehicles in Axess sales is expected to reach 10% by 2031
• The share of green-certified rental buildings is expected to reach 50% by 2031

By strengthening its leadership, investing in its talent and expanding its regional footprint from Mauritius, ER Group intends to contribute directly to the country’s economic appeal, the creation of skilled jobs and the international profile of Mauritian expertise.