We are looking for a Digital Marketing & Communication Officer to join ER Group Management Services.

If you are passionate about digital marketing, social media, and creative communication, and know how to turn business priorities into engaging content that connects with employees and the public, this role is for you.

Digital Marketing Strategy & Campaign Management

• Contribute to the development and implementation of ER Group’s digital marketing strategy across relevant platforms, including social media, email marketing, websites and paid digital campaigns.
• Support Management Office functions and selected subsidiaries in delivering their digital marketing and communication needs.
• Plan, execute and optimise digital campaigns to strengthen brand awareness, promote products and services, and increase audience engagement.
• Manage and grow ER Group’s and selected subsidiaries’ social media communities across platforms such as LinkedIn, Facebook, Instagram, YouTube and TikTok.
• Monitor and respond to comments and messages in line with brand guidelines, escalating sensitive matters where appropriate.
• Manage email marketing activities, including mailing lists, audience segmentation and campaign delivery, to support targeted communication.

Content Creation & Digital Brand Management

• Plan, create and publish engaging, brand-aligned content across social media, websites, email campaigns and internal communication channels.
• Develop creative copy, articles, tutorials, short-form videos and multimedia content tailored to different platforms and audiences.
• Collaborate with internal teams and key stakeholders to identify stories, gather content and showcase ER Group and its subsidiaries’ activities, brands, products and services.
• Work with internal and external designers to develop visual assets that support digital marketing and communication campaigns.
• Manage and update corporate and subsidiary websites, ensuring content remains relevant, accurate and aligned with communication objectives.
• Monitor the online presence of ER Group and selected subsidiaries to ensure consistent application of brand identity and endorsement guidelines.

Performance Monitoring & Digital Optimisation

• Monitor and analyse the performance of social media, email marketing, website content and paid digital campaigns, providing regular reports, insights and recommendations.
• Optimise paid social media campaigns through audience targeting, budget monitoring and A/B testing to improve campaign effectiveness.
• Stay up to date with digital marketing trends, emerging technologies and best practices, recommending innovative approaches to enhance online engagement and performance.
• Apply AI tools responsibly to improve content creation, campaign monitoring, reporting, performance analysis and workflow efficiency.

• Bachelor’s degree in marketing, Communication, Digital Marketing, Public Relations, or a related field, preferably with a specialisation in digital marketing or digital communication.
• Minimum 3 years’ experience in digital marketing, social media management, communication, or content creation, ideally in a corporate, agency, or multi-brand environment.
• Strong understanding of digital marketing, social media management, paid campaigns, audience targeting, email marketing software, website content management systems, and analytics tools. 
• Excellent writing, editing, and proofreading skills, with the ability to create engaging content for different audiences and digital platforms.
• Hands-on experience in short-form video creation, including mobile shooting and editing.
• Strong analytical, organisational, and project management skills, with the ability to manage multiple priorities and deadlines.
• Comfortable using AI-enabled tools and emerging technologies responsibly to enhance content creation, productivity, and campaign performance.
• A creative, proactive, and collaborative mindset, with a keen interest in digital trends, innovation, and continuous learning.